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About us

Last updated: 31 Oct 2016

Love Chicken's aim is to encourage you, your family and your friends to buy British chicken and support British poultry farmers.

On this site you'll find dozens of FREE recipes, including ideas for a BBQ,family dinners, light lunches, roasts or cooking on a budget.

And by looking out for the Red Tractor logo - which is now found a range of everyday ingredients - you can make it easy to feed your family fresh, quality chicken all year round.

The site is supported by NFURed Tractor and British Poultry Council.

Why Red Tractor?

Red Tractor logo - Trust the TractorRed Tractor is the only assurance scheme in the UK that covers the entire supply chain from egg to fork, with standards focusing on animal health and welfare but also food safety and hygiene, traceability and staff training.

The Red Tractor logo on-pack means your chicken has met these robust and responsible production standards and is traceable back to independently inspected chicken farms in the UK.

Animal health and welfare are core principles of British poultry production. Red Tractor standards go even further than UK and EU requirements because bird animal welfare is so important to the industry.
Our chickens are reared in ventilated sheds, with access to high quality feed and fresh water. Farm staff are dedicated to their birds and work hard to ensure they’re in good health. 

What is the Trust the Tractor campaign?

Trust The Tractor is a national campaign that aims to maintain consumer trust in their food by raising awareness of the assurance benefits that the Red Tractor logo provides and getting shoppers to actively look for the Red Tractor logo on their food.

About the British Poultry Council

BPC logoThe British Poultry Council (BPC) is the representative body of the British poultry meat industry, covering almost 90% of the industry. The BPC addresses issues on all parts of the production chain – breeding, hatching, growing, and processing – and is the key link between member companies, government, regulators and other stakeholders. 

The British poultry meat sector is a dynamic, fast-paced modern food industry, producing consistently safe, affordable and environmentally sustainable meat. Poultry accounts for around half (49%) of all meat eaten in the UK, almost the same volume as beef, pork and lamb combined, and consumption is set to increase further.

The British poultry meat industry produces around 873 million chickens, 17 million turkeys, 16 million ducks, and 250,000 geese a year. It has 35,000 direct employees and an additional 30,000 employees supported indirectly and through the wider supply chain. There over 2,500 across the UK and 30 food production and other sites in the UK.

Back British Farming - the NFU's flagship campaign

The NFU is the voice of British farming. The NFU champions British farming and provides professional representation and services to its Farmer and Grower members. Find out about our flagship consumer campaign, Back British Farming here.

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