Red Tractor

Choose British chicken with the Red Tractor on pack and you’ll know that you’re getting fresh, assured British birds that are reared to Assured Food Standards.

The standards cover every stage in the food chain – from rearing to processing and packing – and the chicken is fully traceable back to independently-inspected farms.

National Farmers’ Union (NFU)

The National Farmers' Union represents the farmers and growers of England and Wales. Its central objective is to promote successful and socially-responsible agriculture, while ensuring the long-term viability of rural communities.

The NFU Poultry Board represents egg producers, chicken and turkey farmers covering most production types. The NFU works together with the British Poultry Council on common issues affecting the poultry meat industry.

The British Poultry Council

This is a trade association website, representing chicken and other types of poultry. The site includes information on hatching and rearing chicken, including details of feeding, medication regulations etc.

UK Turkeys

Find local turkey producers near you, download recipes, cooking tips, videos and facts about this much-loved meat.

Why Farming Matters

Find out why farming matters more than ever with news and reports from the NFU's major campaign.