why red tractor?

By looking out for the Red Tractor logo - which is now found a range of everyday ingredients - you can make it easy to feed your family fresh, quality chicken all year round.

The Red Tractor logo guarantees you are buying a quality chicken which can be traced back to the farm it was reared on. The flag in the Red Tractor logo guarantees the origin, so the Union flag tells you that the product you buy has been farmed, processed and packed in the UK. Almost 95% of British poultry is produced to Red Tractor standards which insist on recognised training for stockmen, twice daily inspection, strict biosecurity and a host of other health, welfare and food safety requirements.

To find out more about the Red Tractor scheme – which covers the production of meat, fruit, vegetables, salad, flour and other cereal products, and dairy products visit the Red Tractor website.You can also connect with the Red Tractor page on Facebook here. 

Want to know more about the various chicken farming systems in the UK and the logos to look out for next time you’re shopping? Our British chicken factsheet has more information. And don’t forget to check out our Meet the Farmer video to find out more about the hard-working farmers behind the standards.